How a Designer Makes $1 Million a Year Selling Website Templates and Design Services

ByMelinda D. Loyola

Aug 2, 2022 , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,
  • Becca Luna launched Bold x Boho, a website-style-template provider, in August 2019.
  • Web page templates produce passive money and permit her to extend her companies additional.
  • She defined how she crafted her enterprise and booked additional than $1 million in product sales past yr. 

Becca Luna dropped out of significant college in 2014 to go after freer life style and broaden her worldview. Whilst she supported herself by waiting around tables in the metropolitan areas she frequented, she sought a much more long term purpose with versatile hrs that would maintain her way of life. 

In 2018, she grew to become a digital assistant and her main responsibility was building web-sites for consumers. 

“I totally loved the artistic liberty,” Luna told Insider. “I noticed how much likely I experienced in that marketplace, particularly with site templates.”

A yr later, she remaining virtual aiding to pursue entrepreneurship and internet structure on her own — tapping the exact same starvation for a continual earnings and flexible several hours. She launched Daring x Boho, a enterprise that sells web page templates, in August 2019, and booked six figures in gross sales inside the very first six months, which Insider confirmed with documentation.

Nowadays, Luna has expanded her income streams beyond internet site templates to incorporate educational periods on becoming a graphic designer and with her signature “site in a working day” services, which builds a client site in 24 hrs. Last yr, she booked additional than $1 million in gross sales, which Insider confirmed with documentation. 

She shared the route she took from electronic newbie to complete-time entrepreneur. 

Use passive revenue as a foundation for your company

Luna sells web templates and builds customized sites for her clients

Luna sells internet templates and builds customized sites for her clientele.

courtesy of Luna


When Luna 1st released Bold x Boho, she commenced by creating and offering internet site templates using the net structure platform ShowIt. 

The templates, which have been predesigned by Luna, are then acquired by people who’d personalize them with their possess copy, pictures, and needed details. Due to the fact Luna only had to generate just one edition of just about every template — but could market it an infinite sum of times — the procedure quickly turned a sizeable supply of passive money.

“I saw just how considerably probable I had to be imaginative, make passive income, and create absolute monetary liberty,” she stated. “Though even now offering some thing to a local community that truly benefited from it.”

With passive funds supporting her graphics small business, Luna then branched out to far more time-intense services: She commenced giving template customization and continuously booked amongst $15,000 to $25,000 in sales each month, she explained.

Uncover a one of a kind way to differentiate on your own

Luna noticed success from the start out, but her small business transformed a yr and a 50 percent ago when she introduced the “web site in a day” services. 

Her approach starts with an initial cell phone connect with at 10 a.m., which is adopted by a handful of hours put in crafting the firm’s branding — such as a shade plan, one of a kind fonts, and emblem. Just after the branding strategy is accepted at 12:30 p.m., she turns it into a web-site that is made up of an about page, a work with me web site, an Instagram menu, and a long-type gross sales website page.

“Web site in a working day” is Luna’s most valuable business enterprise chance, she reported, incorporating that for the a single-day session she costs $4,200.

Turning social-media presence into a new department of business enterprise

Luna initially took to social media to endorse her net-style and design capabilities and draw in clients. Alternatively, she found a community of aspiring designers asking for her suggestions. She began sharing instructional content material, like how she constructions her “web-site in a working day” schedule, or how to finest use the ShowIt system. 

Now Luna presents self-paced classes, like “wealthy net designer” and “ShowIt Web site Canvas library,” which lets college students to obtain all of her patterns to use as they develop their very own portfolios or corporations. 

A post shared by BECCA LUNA Education and learning (@iambeccaluna)

“A individual model is so distinctive for the reason that you can evolve,” she mentioned. “Folks link to you via your values, and that leaves a whole lot of room for you to expand as an entrepreneur.”

In order to carve out much more time to build her own manufacturer, she hired a entire-time govt assistant, a junior designer, and introduced on her husband, Willow Kai, as the lead revenue and strategy expert. Each and every of these roles assists control the again finish of the business enterprise. 

“I am a robust believer that there is certainly no direct route,” she stated. “If you happen to be keen to hear to your instinct and listen to the calling, it can direct you to some thing even better than you could have imagined in the commencing.”