Company tests new Bluetooth tech for cattle on Wyoming ranchMelinda D. Loyola May 30, 2021
JACKSON, Wyo. (AP) — In Melissa Brandao’s vision, every cow in Wyoming will soon sport a new high-tech earring, transferring real-time data via Bluetooth on the animal’s location and biometrics.
Brandao is the founder and chief revenue officer of HerdDogg, a technology company that creates specialized ear tags and tracking software to give ranchers information on their herd and in turn increase the value of each animal. The venture-backed ag tech startup launched in Ashland, Oregon, and recently moved its headquarters to Laramie, which has attracted a suite of tech companies over the past decade due to its low costs and the opportunity for partnerships with the University of Wyoming.