China Organic Valley has effectively realized the deep integration of big agriculture and big culture

China Organic Valley National Operation Center, located in the Greater Bay International Intelligent Manufacturing Center of Houjie Town, Dongguan City, China, is spacious, tidy, bright and orderly. This year, the national operation center of Wendong Organic Valley (China) Co., Ltd. has made frequent moves in big agriculture, big culture, big health, etc., and is welcoming a surging “high-speed development period”, realizing the integration of organic agriculture and big culture.

Since last year, influenced by many factors, the downward pressure of local economy has been enormous, but as a traditional industrial town, the development of Houjie has shown another scene. No one expected that the whole town’s economy would recover. China Organic Valley with Nanzhang County, Xiangyang City, Hubei Province as its core area has built a large-scale China Organic Valley National Operation Center in Houjie Town, adding new vitality to the exhibition center in the south. On the eve of the Spring Festival, the reporter came to Houjie Town, a famous furniture industry and exhibition center, to experience the prosperity of China Organic Valley National Operation Center in Kangle Street.

According to reports, since the second half of last year, the SYJ Cultural Section of China Organic Valley has been successfully launched on the Wenbantong platform of Shenzhen Cultural Exchange; China Organic Valley Intangible Cultural Heritage Museum (Guangdong), Farming Culture Art Museum, Jinggangshan Gancha Base and Shatian Base were completed; China Organic Valley SYJ Opening Ceremony was grandly held; Comprehensive cooperation has been reached with Aerospace Agriculture, Qingyuan Post Bank, Hengtong Capital, No.1 Venture Capital and Baijia International Smart Ecological Farm. Thus, Greater Bay Area National Operation Center has gathered a series of complete closed-loop industrial chains, such as big agriculture, big health and big culture, and has become the leading enterprise in Guangdong and even the whole country.

According to relevant data, “China Organic Valley” is located in Hubei Province, with Nanzhang County of Xiangyang City as the core area, Baokang, Gucheng and Laohekou as the coverage areas, spanning 10,000 square kilometers. Relying on Xiangyang’s ecological resources, traffic location, characteristic industries and humanistic heritage, according to the mode of organic agricultural production and modern agricultural management mode, it is an organic agricultural enrichment area integrating fine production, intensive processing, scientific and technological innovation, leisure tourism, beautiful countryside and ecological protection.

Guo Wendong, chairman of Wendong Organic Valley (China) Co., Ltd. said that from 2007, he went to Xiangyang to plant organic agriculture there with his own funds. After more than ten years of hard development, from land transfer to seed breeding, from organic planting to organic farming, he finally created a new set of modern Chinese agricultural development model and organic whole industrial chain. At present, China’s organic valley has formed a “9+1 closed industrial chain”, formulated national standards for organic rice and other organic crops, and obtained many invention patents. Build the first agricultural museum in Greater Bay Area, and present the vivid colors of Chinese farming culture and popular agricultural knowledge through audio-visual arts such as sound, electricity and light. In the future, China Organic Valley Cultural Museum is expected to be located in 31 provinces, municipalities and autonomous regions in China, forming a huge cultural aggregate with Guangdong Cultural Museum as its core, influencing the whole country and covering the national historical and cultural heritage, showing the unique charm of Chinese cultural and material heritage to the people of the whole country, so that people can understand the story behind the cultural relics and the splendid culture of the Chinese nation for more than 5,000 years.

Referring to the original intention of building China Organic Valley National Operation Center and Farming Culture Museum in Houjie Town, Guangdong-Hong Kong-Macao Greater Bay Area, Guo Wendong said that human civilization originated from farming society, and rural culture is the home of traditional culture. In modern society, rural culture is still a kind of culture that coexists with urban culture. Many city dwellers live in cities, but they depend on the countryside everywhere, and have the feelings of “rural China”. Therefore, there is no shortage of elements and foundations of cultural creativity in rural areas. Therefore, it is complementary to build China Organic Valley National Operation Center and Farming Culture Museum here.

Tang Yunxin, former deputy secretary of the Party Committee of China Agricultural University, said in an interview that agriculture is the basic industry that supports the construction and development of national economy and the primary industry. Promoting the integration and development of the primary, secondary and tertiary industries in rural areas is an important starting point for deepening the structural reform of agricultural supply side and promoting the revitalization of rural industries in China at present, and an effective way to promote farmers’ sustained income increase and win victory in building a well-off society in an all-round way. At present, the world economy has entered the era of creative economy. The integration of “cultural creativity+”agriculture has become a new modern agricultural development mode with the upgrading of consumer demand, which is the product of the combination of culture and modern agriculture.

Jiang Anxiang, director of the Joint Laboratory of Traditional Culture and Big Data of Cloud Computing Center, Chinese Academy of Sciences, told reporter: China’s Organic Valley has realized the integration of organic agriculture and big culture. It takes human wisdom as the creative source and cultural creativity as the core, and endows agricultural development with brand-new thinking and ideas. It is also the concrete practice of “cultural creativity +” agriculture to build a multi-level panoramic industrial chain. China Organic Valley creatively integrates cultural and artistic activities, digitization of artworks, capitalization of artworks, agricultural technology, farming activities, traditional culture, agricultural e-commerce, employment of veterans, construction of demonstration bases and market demand, forming a benign interactive industrial value system. It opens up a new space for rural revitalization and maximizes the value.

(by: Huatongshe Li Jie)

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